From Military Ropes to Crypto Gains: The Story Behind HODL Clothing

I’ve never been one to take the easy route in life. Before I was an entrepreneur, before crypto, and before fatherhood, I served in the British military. In my 20s, I spent my days abseiling down cliffs and buildings—trusting my rope, my training, and my own grip.

Years later, that same “never let go” mentality took on a whole new meaning when I stepped into the world of cryptocurrency. I rode the market’s highs and lows, learning what it really means to HODL—to hang on, even when every instinct tells you to let go.

It was after seeing success in crypto that I decided to create something of my own: HODL Clothing. The brand is more than apparel—it’s a statement about resilience, risk-taking, and believing in your vision.

As a new dad to my 8-month-old son, I’ve found a whole new reason to keep pushing forward. Every design, every product, and every choice I make is not just for my customers—it’s also for the little boy who will grow up watching me build something from the ground up.

All HODL Clothing items are designed by me and produced by my trusted manufacturing partners. We create on demand, meaning nothing is mass-produced, and we keep waste to a minimum. You get high-quality pieces made just for you, and we do our part to protect the planet.

From abseiling ropes to blockchain graphs, from military discipline to fatherhood, my journey has taught me one thing: whatever life throws at you—hold on.

Founder Hodl Clothing

Robbie Janes